Doesn't remember how the word should look, and gets confused when he tries to write it down.

Between 6 and 18 words in large type near the top of a Web page look a lot like headlines.

On the page the word looks short and almost banal.

He repeated the word to Kelly, who agreed, then looked back at his brother.

Internet discussion does often makes words look harsh, when you are simply making a firm point.

If these factors are good, the words can surely look after themselves.

The words looked so sincere, sitting there on the screen.

Someone had echoed that word and both men looked around.

This is an exhibition about how words look, not what they mean.

In the second, the word looks like open (perhaps for opening).