He handled the business side while she wrote copy and recorded announcements.
You don't have to go to school to write great copy.
If you want to write good copy, you must be where the things are.
He still can't write copy or make a 15-second spot, but through hard work he's built up this amazing understanding of the business.
But in any case we sometimes end up writing copy that sounds like an unvarnished press release.
He graduated from college with a degree in journalism and spent several years writing copy for a local publisher.
Won For: Best use of child labor to write copy.
A local radio station paid her to write copy.
But really, are there any companies worse at writing copy than Microsoft?
He thought of all the shops he knew and wrote copy for them.