But a year-to-year comparison of traffic to major newspapers' Web sites tells a different story.
The bank said results for both periods included a number of unusual items that make year-to-year comparisons difficult.
They did caution that year-to-year comparisons were difficult to make this time for several reasons.
Yet the actual year-to-year comparison was less impressive than it appeared.
School officials said they took those changes into account while making year-to-year comparisons of the test results.
"That makes year-to-year comparisons of true growth very difficult."
The last two Christmas seasons were disappointing, so that year-to-year comparisons with them will be helped.
So a strict year-to-year comparison would not be accurate, they said.
However, with the new methodology, it will be possible to make year-to-year comparison after 2013.
Others noted that the 1986 period was very strong, distorting year-to-year comparisons.