Their focus has to be looking at young consumers and how they live.

The program is particularly focused on reaching younger consumers through music.

"But they'll never again be a leader in fashion trends for young consumers."

You've neither left nor gone away, but it seems like that to younger consumers?

One important reason is rap's ability to reach young consumers easily.

The power of younger consumers has grown stronger in recent years.

Established companies are starting to pay more attention to their younger consumers.

So the companies are looking for new ways to bring those younger consumers in.

Other companies contend that the younger consumer is more open to these products.

There are fewer of the young, affluent consumers now than in past years, data show.