However, in Europe the car was given its new name to appeal to a younger market.

The younger market, however, is still fertile ground for building brand loyalty.

The company tried to aim the brand at a younger market.

With the market so young, I guess there are not too many players?

Chasing the young market is a losing game, as the article points out.

He tried two adult novels, which were less successful, and then returned to the younger markets.

"It's a young market for the types of services we provide," he added.

But, even now, Fox dominates the young market, and the millions of dollars that go with it.

That's what we have to do to be successful in that younger market.

It is reportedly not reaching the important young adult market, the 18-to-24 set.