In addition to the Nike deal, he will sign an agreement with Titleist for $3 million over three years, making this the largest golf deal ever for a rookie.

But the steroid controversy and his subsequent slow start cost him not only the Nike deal, but also contracts with Pepsi and Arm & Hammer.

The Nike deal is Swoopes's only other endorsement.

Fogdog, based in Redwood City, Calif., filed for a public stock offering on Friday just as the Nike deal was closed.

Maybe a Nike deal is out of the question for Madden.

But a better question might be whether CBS might ever have felt constrained to leave Nike out of potentially controversial stories because of its Nike deal.

For several months, the league has tried to make a Nike deal, a process that was derailed by Jones's intervention.

For LeBron James, the high school prodigy and top pick last night, dressing was a matter of honoring his status as someone with a $90 million Nike deal.

The Dallas owner had just made his own private Nike deal.

His Nike deal, coming soon after the company signed LeBron James for $90 million over seven years, has barely begun.