Why did the Roswell incident become such a huge deal?

I can't believe we're sitting here talking about the Roswell Incident.

He is the original civilian investigator of the Roswell incident.

Of course this device didn't come out of the Roswell incident.

The Roswell incident of 1947 is another factor.

Since the late 1970s, the Roswell incident has been the subject of much controversy, and conspiracy theories have arisen about the event.

Topics include alien encounters, the Roswell incident, and allegations of government cover-ups.

The Roswell Incident of 1947 spawned conspiracy theories by the score.

Critics identified several reasons for their contention that the Roswell incident had nothing to do with aliens:

They died when their spaceship crashed in the desert - the so-called Roswell Incident.