Two agencies are expanding in the realm of marketing communications aimed at Spanish-speaking consumers.

Two advertisers are making changes in their marketing efforts aimed at Spanish-speaking consumers.

There will also be campaigns aimed at black and Spanish-speaking consumers.

Vidal will also handle media planning and buying for Spanish-speaking consumers.

Univision estimates there are 26 million Spanish-speaking consumers in this country.

This last department specialized in marketing products to Spanish-speaking consumers.

Bally said it might spend as much as $10 million next year on advertising, public relations and other efforts to reach Spanish-speaking consumers.

Agencies handling the account media duties and ads aimed at black and Spanish-speaking consumers continue on those assignments, she said.

There were two developments yesterday involving agencies that specialize in advertising aimed at Spanish-speaking consumers.

Some of the ads played up his Hispanic roots by appealing to Spanish-speaking consumers.