The campaign includes a 30-page "outsert," a polybagged ad supplement to accompany the September issue of W magazine.

A 116-page ad supplement for Calvin Klein Jeans with the October issue of Vanity Fair might be a harbinger of better times for the magazine field.

A notorious 116-page ad supplement from Calvin Klein now defines the outer limits.

An ad supplement from someone's Sunday Telegram danced across the street, then took off into the hard blue sky like some strange bird as she turned into the Keetons' driveway.

The ad supplement appears in the July issue of Out, which is the first to be revamped by the magazine's new editor in chief, James Collard.

Instead, the 116-page ad supplement for Calvin Klein Jeans, estimated to have cost more than $1 million, is being sent out with the October issue of Vanity Fair.

The issue of the monthly, which is published by Conde Nast Publications, will be accompanied by what is being called the largest ad supplement for a consumer magazine in the United States.

The program will appear as a "polybagged outsert" - that is, wrapped in plastic as an ad supplement - with 851,000 copies of the October Vogue to be distributed in eight large states and Washington.

He noted that many newspapers deliver preprinted advertising supplements but that they generally produce these separate ad supplements themselves.

Popular Science, a Times Mirror magazine, is planning a special ad supplement, the Great Outdoors, in its May issue.