Green has also signed an advertising deal with a water brand for a TV campaign.

Mr. Nichols now has an agent, who recently helped him negotiate what he says is a more lucrative advertising deal with another company.

Orbitz uses Facebook as a daily hub for advertising deals, which increased the reach of their pressure.

That selection might have made sense if the company had been in position to start cutting big advertising deals.

The difference that a decade has brought to advertising deals has been one of motivation.

Yahoo's system produces much less money from every page than Google, a handicap in bidding for advertising deals.

Contrary to most other such programs, it is not linked to an advertising deal.

He said he had explained the details of the advertising deal between his television channel and Coke to the four plaintiffs who hired him.

A Coke spokesman said the company sought the advertising deal because it wanted to reach the channel's target audience.

But it has not yet said it would cut its eight commercial spots per game for a new advertising deal currently being negotiated.