Is not that a confusion of conceptual analysis and normative argument?

The nature of executive leadership: A conceptual and empirical analysis of success.

They were engaged in foundational research, using mathematics as a formal instrument of conceptual analysis.

Notions of what counts as physical and as physically possible change over time so conceptual analysis is not reliable here.

This work reflects a general skepticism about conceptual analysis and the traditional methods of analytic philosophy.

The result was "an amazing body of work, distinguished by its intellectual rigor, aesthetic beauty, conceptual analysis, and environmental concern."

A conceptual analysis is something like the definition of a word.

Such terms are subject to conceptual analyses which take something like the following form:

It is synthetical and cannot be known from mere conceptual analysis.

Scholastic thought is also known for rigorous conceptual analysis and the careful drawing of distinctions.