Movie marketing is the art and science of convincing consumers to buy movie tickets.

It is the company's upbeat attempt at convincing consumers of both the flavor and value of its fried chicken.

Portable DAT players are expected to play an important role in convincing consumers that there is a reason to buy DAT tapes.

With the creation of the Silhouette campaign, however, the focus shifted from convincing consumers to purchase the device to asking them to "buy the emotion."

Some attempts at convincing consumers to upgrade have been laughable *cough* Intel *cough*, but Sun actually manages to put forward a respectable case for MAJC.

Apple has also been successful in convincing consumers that the iMac is easier to use than Windows-based computers.

Analysts said a crucial test for the new service would be how successful the companies were in convincing consumers that operators could handle complicated telephone queries.

"It emphasizes that companies are not doing a good job right now in convincing consumers that they are socially responsible," Ms. Golodner said.

In mid-June Eastern began a campaign aimed at convincing consumers that the airline could solve its myriad problems.

The repeated use of promotions increases the difficulty manufacturers have in convincing consumers that promotions will not be available in the future.