The opportunity lay in targeting the aggregators' captive customers, rather than the cost-conscious residential consumers.

The move is meant to strengthen the company's leading market position as cost-conscious consumers shift away from premium-priced brand-name products.

The reason they're so profitable is because the cost-conscious consumer always bets that his or her purchase will break.

Hostels are not the only businesses thought be benefiting from more cost-conscious consumers.

This move was expected to attract health- and cost-conscious consumers and will not affect prices.

The Big Three, for example, have fine-tuned their pricing strategies to appeal to cost-conscious consumers.

More important, Japanese manufacturers tend to outsell their American rivals in economic slowdowns as cost-conscious consumers switch to cars they believe are more affordable.

Wal-Mart has become one of the primary destinations for cost-conscious consumers and has the financial resources to retain those customers through deep discounts.

But now many cost-conscious consumers save some of their shopping for the post-Christmas sales.

They promise universal coverage, cost-conscious consumers and virtually no bureaucratic complexity.