Using loaded or emotive terms to attach value or moral goodness to believing the proposition.

Child pornography is such an emotive term, isn't it?

But would it be better if instead of 'hate' (indeed an emotive term) 'dislike' was used?

She further condemned the press use of the words 'dawn raid', describing it as an emotive term.

Pornography was a silly, emotive subjective term for something which "most men have some interest in".

Terror bombing is an emotive term used for aerial attacks planned to weaken or break enemy morale.

Equally, avoid other emotive terms like "plunge" or "dive", or, in the other direction, "soar" or "rocket".

Speaking of cynical propeganda, what about a chap who wilfully misuses an emotive term, say 'chav,' for example.

Rainer, framing her early anti-expressive art in emotive, personal terms.

Throwing around emotive terms like murder is both unhelpful and dishonest.