"But we wanted to contemporize him in a way that would engage consumers."

Perhaps the emotional appeal will engage consumers as the souring economy leaves them anxious about where to shop and how to best spend their money.

They were designed to engage consumers more directly in their health care purchases.

As the marketing industry evolved, engaging consumers who had been bombarded with duplicated advertisements became difficult.

Many companies are starting to explore commercial possibilities and trying to engage virtual consumers.

"They know how to engage consumers and have a unique understanding of what makes young people click and how to talk to them."

Transparent marketing refers to the non-deceptive tactics used to engage modern consumers.

For marketers, Web 2.0 offers an opportunity to engage consumers.

"The challenge is, how do we engage consumers and give them options?"

Moreover, marketing officers have increasingly insisted on finding ways other than 30-second television commercials to engage consumers.