A study released in May 2008 ranked Bravo as the most recognizable brand among gay consumers.

Since 2003, he said, the group has consulted with marketing executives at the company about increasing sales to gay consumers.

I don't think the average straight hip-hop consumer is going to buy it, but there's a lot of gay consumers buying rap records.

The disk is aimed at "gay consumers," although you wouldn't know it from the musical selections.