The company has bowed a bit to health-conscious consumers, but not too much.

To be told that these foods can rot your teeth is more than most health-conscious consumers want to deal with.

A takeaway provides a convenient night off from cooking, but they can be a poor choice for health-conscious consumers.

This appeal to health-conscious consumers may be smart marketing strategy for the manufacturer.

Stores are also trying to capture the health-conscious consumer.

So where does all this leave health-conscious consumers?

"It fits the mood of the times and appeals to health-conscious consumers."

"The health-conscious consumer incorporates them into their lifestyle, thinking that they're doing a world of good for themselves."

The story, as he tells it, is that the company wanted to develop a beer for the health-conscious "50-plus consumer."

In all markets, salads are one of the items targeted at female and health-conscious consumers.