"We cannot be loyal consumers and second-class employees," he said.

This column instead will seek vengeance for you, the loyal American consumer.

If Coke has the "drawback" of ferociously loyal consumers, it also has some special advantages.

An unhappy customer will become a loyal consumer if you fix his complaint and do it quickly.

Those who liked the convenience of the 950 number would presumably become more loyal consumers.

For over 70 years hansen's has enjoyed a loyal consumer following for its high quality, delicious all natural beverages.

Many have relationships with loyal consumers that go back many years.

"Many marketers fell into the trap of overcharging their most loyal consumers on the assumption they'd pay anything," he added.

He added, "The more loyal consumer, the higher the average price he or she is willing to pay" for a product.