First and foremost, we must make consumers more accountable (financially) for making better health choices.
If advertising pages are tough to come by, making sure consumers see them carries its own challenge.
But under his bill, the enforcement power of the Federal Government would be available if needed to make consumers and employers pay for coverage.
Making consumers pay for radio service - something they can always receive free - could take longer than the companies predict.
No resource reallocation would make consumers as a whole better off.
Benefits are a promise to provide a wide range of superior services and information that make consumers at ease.
These phrases make consumers comfortable most of the time but highly skeptical after a crash.
However, it should also serve to make consumers more aware.
Indeed, the treaty could make consumers even more aware of the issue.
"I'm trying to make my people better consumers for themselves," he said.