It's just another area of life where the old right-left paradigm doesn't quite work anymore.

He was defending the old paradigm of the medieval church.

But the agency's task has not been made easier, for the "clarity of the old paradigm" is gone, he said.

"For the moment people still think they need them because that's the older paradigm of doing business."

The old paradigm had it that all marketing was selling a product.

If not, they'll get sucked right back into the old paradigm.

"If you were going to find guys who won't get trapped in old paradigms, this is the group."

I was troubled because he had been so deeply committed to old paradigms.

Very few young journalists came forward to change this old paradigm.

"Both of our competitors have focused on an old paradigm," he said.