He predicted efforts to persuade consumers, through advertising, that the original product is better.
Persuading American consumers to take a chance on an unfamiliar fish is more difficult.
Can Xerox persuade consumers that a paper by any other name would not print as sweet?
Persuading consumers to buy boats these days tends to be a hard sell.
The most vexing obstacle seems to be in persuading Japanese consumers to spend money.
He outlined the ways manufacturers and advertisers persuaded consumers to buy expensive goods they did not really need.
It has been a hard sell the last few years persuading cash-strapped consumers to spend money on boats.
It focuses on persuading new, younger consumers to consider the brand's "light" features.
If only the combined company can persuade consumers that its merchandise is similarly valuable.
Most advertising agencies are in the business of persuading consumers to buy their clients' products.