For the stores, it simply made good business sense that millions of potential consumers be taught to prize fine art and design.

Rather they are seen as potential consumers of culture.

For the $13-billion-a-year wine industry, the loss of so many potential consumers couldn't come at a worse time.

Within a particular country, this puts the product out of the reach of most potential consumers.

Communication - the value of the product must be communicable to the potential consumers.

These are drawbacks but not deal-breakers for most potential consumers.

Brand identity is what the owner wants to communicate to its potential consumers.

A typical advertising campaign might try to reach potential consumers in multiple locations and through various media.

But the panel said potential consumers should do their own homework.

The purpose is to increase the value of the campaigns and get potential consumers' attention.