The firm can also lower prices without triggering a potentially ruinous price war with competitors.

The threat of a regional war seems to be growing, with potentially ruinous consequences.

But although they have been jointly paying a mortgage for 16 years, neither are protected from potentially ruinous inheritance taxes should one of them die.

Around the neighborhood, the very sort of government involvement that has been helpful is also seen as potentially ruinous.

The precedent-setting ruling is a boon to the former employees and executives, some of whom face potentially ruinous legal bills.

The Neuland wolf pack had lost two boats, a potentially ruinous rate of exchange.

In yesterday's stock market free fall, it was potentially ruinous.

Their work cannot effectively be outsourced, making a strike potentially ruinous for an airline.

The threatened withholding of the entire single farm payment is wholly disproportionate and potentially ruinous for many.

The action failed, but the costs were potentially ruinous for the British publishers.