Troubled times, however, remind Japanese consumers of the value of frugality.
The commercials will remind consumers that despite the labor unrest, many vehicles remain unsold on dealer lots.
One goal is to capitalize on the residual fame of the brands by reminding older consumers who bought or remember them that they still exist.
One warning would remind consumers that laws prohibit the purchase of alcohol by anyone under age 21.
Advertising can remind consumers of a product or encourage them to try new ones, but it can do little to create brand loyalty.
The FDA reminds consumers they should not eat raw food products that are intended for cooking or baking before consumption.
This campaign was to widen the appeal of the brand, remind consumers of its versatility, and introduce the product to a new generation.
Some of the spots though, use a light touch to remind consumers that food remains the focus.
The idea is to remind consumers that they have alternatives to the same old same old for dinner.
In another commercial, Peter Nero plays the theme on a piano, with just a shot of the product to remind consumers what the jingle represents.