But still, if you look at how online retailers are planning their overall seasons, they're pretty optimistic about improvements over last year.
It is one of nine new stores the retailer plans to open nationwide in the next four years.
He, too, said December would be slower than most retailers had planned for.
But whatever the type of goods being sold, it's important that the retailer plans exactly how the shop is going to be laid out.
If the retailer plans his customer flow carefully, he can increase sales by tempting people to buy more than they intended.
The retailer, based in Illinois, plans to open there on March 16.
The retailer plans to spend around £10 million to open at least another 50 stores in the 2010-2011 financial year.
"A winter like this hurts because retailers don't plan on it."
At least one tony retailer has had some success advertising in the daily Post and plans to try the Sunday edition.
The retailer plans to set up special sections for Sears products.