In this country, Lancome and retailers will spend an estimated $35 million in 2000 on television, radio and print advertising.
The nation's largest retailers spend millions every year on in-store marketing programs that correspond to seasonal and promotional changes.
For instance, retailers spent only about $5 to ship each order last year - $9 less than they spent in 2001.
The retailer has spent years focused on a teenage customer obsessed with trends.
The world's largest retailer spent $1 million on a ballot initiative and a charm offensive, but residents weren't buying.
While retailers spend furiously to draw more customers on line, the Internet is suddenly teeming with buyers and sellers making their own markets.
As recently as a decade ago, many big retailers spent hours indoctrinating sales help into the corporate culture and reinforcing basic service skills.
In 2005, French retailers spent about $3 billion on advertising, according to TNS.
Over the last two years, developers and retailers have spent at least $1.5 billion to build shopping centers, and the pace is picking up.
The auto industry spent 21 percent and retailers spent 41 percent.