Don't scare consumers with anything original looking?

It also reflects concerns that the debate, and the headlines it has generated, have scared consumers and doctors away from medications that could help, the experts said.

The prices for the high-end papers are not scaring consumers.

He evolved into a true believer in the free market and came to believe that advocates and the media were unnecessarily scaring consumers.

Brand reputation: If a car becomes known for losing a lot of money as a used car, it scares consumers away from buying them new.

Food companies oppose mandatory labeling, saying it would scare consumers away.

They are concerned that the investment bust and the wealth effect will drive up unemployment, and the increase in unemployment will scare consumers.

That fear of scaring consumers may have been one reason the Fed has tried to avoid sounding alarmed even as it has cut rates sharply this year.

Moreover, Mr. Greenspan is worried that the downturn in the stock market could scare consumers into cutting back on spending.

There is, of course, no point in scaring consumers.