People don't think about quality as a selling proposition when they make a decision to buy perfume.

The primary selling proposition to the light user is safety.

Give key selling propositions concerning why it will sell well on television.

We establish the creative selling proposition by looking at these questions.

What are the five best possible selling propositions for your business?

But the appeal reaches out to the sea, and the fantasy is a powerful part of the selling proposition.

These offices and their support are being considered by the Flemish business community as its 'unique selling proposition'.

With the right unique selling proposition, the paper should never have to sell itself short.

"Making low price the compelling selling proposition isn't necessarily going to work," he said.

In recent presidential races, each candidate has tried to advance his "unique selling proposition."