Perhaps those two clubs in particular do need to spend big now - as the rules will soon prevent them.
Liverpool F.C. were one of the few sides who spent big during summer.
Both spend big and neither are afraid nor ashamed of it.
But everywhere Americans went this holiday shopping season they spent big.
Regardless of the content issues, advertisers seem primed to spend big.
They acted big, spent big and never looked at or learned from their mistakes.
The message: we're willing to spend big - if we can get Bryant Gumbel.
All the photos are for sale, but be prepared to spend big.
At every turn diners have every opportunity to spend big.