If the idea of the sponsorship arrangement is to guarantee enough advertising time on a television broadcast, fine.

"The focus of the credit must be the sponsorship arrangement itself."

O2 over the years has entered into some very high profile sponsorship arrangements.

Many players take advantage of this rule by entering into sponsorship arrangements with shoe manufacturers.

The ceremony was delayed a year until suitable sponsorship arrangements could be made.

This particular event had one of the longer title sponsorship arrangements.

For 2007, the sponsorship arrangements were changed, putting less emphasis on these two companies.

Many station managers argue that these new sponsorship arrangements are necessary.

Charities may enter into sponsorship arrangements with businesses in order to raise funds.

And, of course, they are also increasingly involved in direct sponsorship arrangements with corporations.