This led to a system where radio and television programs were financed by selling sponsorship rights to businesses.

National sponsors come from the host country and do only have sponsorship rights within that country.

Reebok's pursuit of its Kenyan athletes began several years ago with attempts to secure the sponsorship rights to the entire national team.

As of 7 June 2013 Nike will take over the sponsorship rights of the national team.

The network is paying $575,000 for the game and the sponsorship rights.

Volvo had been paying $450,000 a year for the sponsorship rights to a program whose membership blossomed from 63,000 to 140,000 under its aegis.

The radio station owners soon realized they could earn more money by selling sponsorship rights to other businesses.

Probably not, because it's to their advantage to have companies pay for the sole sponsorship rights.

The organizing committee had been able to create such a surplus in part by selling exclusive sponsorship rights to select companies.

Worldwide television and sponsorship rights are now worth $3.5 billion for the 1997-2000 period alone.